Benny Olafson

Benny Olafson is a maverick Scandinavian food entrepreneur. His company Benisons is generally recognised to be the European market leader in the burgeoning high-end roadkill sector. His buccaneering style and frequent disregard for food safety laws has often brought him into conflict with the authorities, but his products remain inexplicably popular. However, the recent so-called Geigerburger incident, despite its felicitous outcome, has raised some questions as to Olafson's judgement.

The Geigerburger Incident

In 2017, the Łuszcząca się jak Skurwysyn nuclear reprocessing plant in north-east Poland suffered a substantial leak, affecting a number of downstream providers. One of these was the source for Benisons' Supersonic Reindeer Burgers, although this didn't become general knowledge until some time after the event.

Recovery

The Bristol PR company mKG.Q* was engaged to assist with managing what was infelicitously described as "the fallout" from this. There followed a dicey few days, during which the company's Wikipedia entry was at one point altered to describe Olafson as

a devious little VERY BAD WORD who wouldn't know a set of principles if it bit him in the bollocks

and the hashtag #geigerburgers was trending on Twitter. In the end, the scandal faded away as quickly as it had arisen, mainly due to the fact that the irradiated meat turned out to be unexpectedly tasty.

The junior PR executive charged with resolving the Geigerburger incident was none other than Tom Winscombe. It was also Tom who, in a fit of exasperation at Olafson's unwillingness to co-operate with any of his suggestions, described him to one of his staff, in Olafson's hearing, using the exact same phrase that later turned up on Wikipedia. It was also Tom who, having been dismissed from Benisons' premises, made that update to Wikipedia. It was also Tom who made a succession of unauthorised tweets from the company's account, resulting in the hashtag #geigerburgers trending. It was also Tom who, once all this came to light, was let go from mKG.Q* with immediate effect.

Future Plans

Following the unexpected outcome of the Geigerburger incident, Olafson dropped plans to introduce a line of Elk Balls and is now targeting the increasingly profitable MOUP market with particular reference to post-Brexit Britain.